AI Insights · Timothy · July 2025
Top Drama Games in New Zealand: Q2 2025 Performance
Explore the Q2 2025 performance of the top drama games in New Zealand, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the performance of drama games on a unified platform in New Zealand revealed interesting trends across top applications. This data, sourced from Sensor Tower, provides insights into downloads, revenue, and user engagement.
Love Island: The Game from Fusebox Games saw a remarkable surge in weekly revenue, climbing from $2.5K at the end of March to approximately $7K by the end of June. Downloads increased significantly mid-quarter, reaching over 2K in the final week. Active users followed a similar upward trajectory, peaking at around 10.6K.
Chapters: Interactive Stories by Crazy Maple Studio showed a steady revenue flow, with fluctuations between $1.8K and $3.4K. Download numbers tapered off after April, settling at around 250 weekly by the end of June. Active users remained relatively stable, maintaining levels around 2K.
Episode - Choose Your Story experienced a gradual increase in revenue, closing the quarter at just over $2.2K. Downloads also increased towards the quarter's end, with a notable rise to over 500 in the last week. Active user numbers saw a modest rise, concluding at about 1K.
MeChat - Interactive Stories by PlayMe Studio maintained a consistent revenue stream, hovering around $1.4K. The app's downloads showed growth, ending at nearly 500. Active users slightly increased, reaching 1.05K.
Lastly, Choices: Stories You Play from Pixelberry Studios had a steady revenue around $1K, despite minimal download activity. Active users remained low but saw a late-quarter increase, closing at 134.
For more detailed insights, visit Sensor Tower's platform to explore further trends and data analysis.